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  • Cornerstone Team

Brexit? At least Baldrick had a cunning plan...

Oh good lord no - another 6 months of having to write, re-write and then bin Brexit articles...

The other week I spent an afternoon writing a piece for a client on different Brexit scenarios and their effect on the UK economy. By 5pm the same day its relevance had expired...

Not for the first time in the last 12 months either. Yes, Brexit is a very serious matter but you can't help but find a sense of comedy in the entire process thus far. More twists and turns than 'a twisty turny thing' as Lord Melchet once, wisely, said.

I'm sure parliament and party press secretaries are having their own respective nightmares (mostly in attempting to de-numptify their employers, no doubt) but any press office across the land (irrespective of industry) must be pulling their hair out trying to stay relevant in the midst of the alarmingly 'twisty' news flow.

That said, that's what PRs are paid to do and it's a pretty interesting time where creativity and experience come to the fore.

So, here's what I'm going to do - until our illustrious policy makers come up with a Brexit plan 'so cunning you could stick a tail on it and call it a weasel', I'm off to stock pile several Brexit pieces, each focused on the potential individual Brexit scenarios from now until October. I figure each will likely be relevant at some point over the next 6 months....hopefully....

The sagacity of Melchet comes to mind again, 'If nothing else works, a total pig-headed unwillingness to look facts in the face will see us through.'

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